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Highly Commended  2019Comment and Opinion

Pete Evans – Healthy Everyday

Superchef Pete Evans was Highly Commended in the 2019 Millenium Awards. The citation read:

Pete Evans is a "celebrity chef" (whatever that is). He doesn't seem to actually run a restaurant anywhere but is one of the hosts of one of Australia's highest-rating television shows. It's a "reality" show about cooking, although Mr Evans doesn't do any of the cooking – that's all done by pairs of amateurs who seem to be selected for the show based on their ability to get a reaction of either hate or love from viewers rather than their ability to cook and serve a meal.

He rose to non-TV fame by promoting something called the "Paleo Diet", a diet which emulates what our primitive ancestors ate back before TV reality programs showed us the importance of plating presentation, before late-night advertisements told us about the necessity for kitchen knives made of super Japanese steel, before the invention of the microwave oven, non-stick cookware or the frozen dinner, before the genetic modifications that gave us kale and cauliflower, before refrigeration and those probes you stick in roasting chickens to see if they are hot enough inside, before Big Pharma created treatments for dysentery, before vitamins came in bottles instead of in food and, well, before we knew any of the things we know today about how to source, prepare and serve food in a hygienic and nutritious manner. Would it be redundant for me to say that Pete Evans has no qualifications in the science of nutrition?

Getting a book banned in Australia is quite difficult these days and there probably hasn't been much banning going on since the censors finally gave up and allowed "Portnoy's Complaint" onto the bookshop shelves despite the risk of society crumbling into a morass of onanism and depravity. Pete Evans has therefore achieved the rare honour of having a book banned and withdrawn from sale. It was titled "Bubba Yum Yum" and contained diet advice for babies that people who knew what they were talking about said put babies at risk of malnutrition and even illness. Remember that there seems to be no restriction on selling books offering quack cures for cancer or lying about the dangers of vaccines, so this book must have really been something special.

He is, of course, opposed to fluoridation. You might think things couldn't get any worse, but the latest news from PeteEvansLand is that he has found a new best friend in arch anti-vaccination liar Robert Kennedy Jr. This goes beyond writing books that might cause parents to feed their children rubbish to associating with people who actively campaign to put children's lives at risk from disease. There are rabbit holes and plug holes but Pete Evans seems determined to go through a worm hole to a place where everyone should be wearing a Full Canvas Jacket.

Pete went right to the top of the class in 2020, taking out the Anus Maximus Award in the 2020 Millenium Awards. The citation read:

It was almost a lay down misère for the Anus Maximus Award this year. Nobody has tried harder than "Celebrity Chef" Pete Evans to do more things wrong and and had so much success at self-delusion and self-destruction. But he still has fans and people who believe the nonsense that he spouts and buy the things he sells.

Going from an $800,000/year job doing nothing much in a TV "reality" show to having his Facebook account closed, travelling via a prosecution for selling a useless medical problem, through having all his commercial contracts cancelled (publishing, food distribution, part in a television show, ...) and winning an unprecedented second Bent Spoon Award would give any normal man food for thought. But not Paleo Pete. He might even believe the "health" advice he gives and the products and services he sells, and unfortunately he will probably be around for some time yet. There are pyramid schemes to promote, vaccines to be lied about and countless other opportunities for someone experienced in making himself the news and countless people too gullible to see through the smoke and mirrors.

Some good news for a change (17/10/2015)
Two significant awards were announced at the Australian Skeptics annual convention in Brisbane. I wasn't able to attend the convention and forbade my friends from telling me what a good time they were having, but I know they were very enthusiastic in their applause when the awards were announced.

[A portion of this story has been redacted because the other award didn't have anything to do with Paleo Pete.]

Photo courtesy of the Sydney Moring Herald. James Brickwood was the photographer.

The other award is the one that nobody covets – the Bent Spoon. It is awarded to the "perpetrator of the most preposterous piece of paranormal or pseudo-scientific piffle" and this year went to celebrity TV chef Pete Evans for, among other things, his promotion of the ridiculous "Paleo Diet" which dictates eating like prehistoric cavemen. He had another award of sorts during the year when his book "Bubba Yum Yum" was banned from sale because it contained "advice" which could have caused serious harm to babies if their parents had been foolish enough to follow the recipes. Evans is also opposed to fluoridation and includes uberquack Joseph Mercola among his pantheon of heroes. He is a worthy winner of any award granted to people who promote dangerous nonsense.

Pete Evans got an honourable mention in my May/June 2019 column for Australasian Science.

As Hippocrates said, "Let food be your medicine" (22/6/2019)
Believers in magic are very fond of dragging out this quote from Hippocrates to justify weird diets and other food-based "cures" for whatever ails you. I remember the "Mediterranean Diet" that was supposed to be the healthiest way to eat ever invented, but I usually got blank looks when I asked which of the countries bordering the Mediterranean Sea it had originated in. (Algeria, Egypt, Libya, Morocco, Tunisia, Israel, Lebanon, (Palestine, if you include Gaza), Syria, Turkey, Albania, Bosnia/Herzegovina, Croatia, Cyprus, France, Greece, Italy, Malta, Monaco, Montenegro, Slovenia, Spain, Gibraltar plus a few isolated outposts of countries embedded in other countries.) In my May/June 2019 column for Australasian Science I mentioned a celebrity who was (is?) heavily invested in promoting the "Paleo Diet" where you eat like our Paleolithic ancestors did. But what diet fads did those ancestors have? Tom The Dancing Bug has a suggestion, and maybe it's time for this diet to have another surge of popularity.

See more Tom TDB here

Paleo Pete prevents the plague (25/4/2020)
Or does he? One person highly commended in the 2019 Millenium Awards was TV chef Pete Evans. Paleo Pete is back in the news because he was promoting a device to cure coronavirus infections by the use of magic radiation. (Obviously not the same sort of deadly radiation as 5G telephones use, but I digress.)

You could buy this thing for only $15,000, a small price to pay for keeping your family safe. It's half the price of the cheapest model of the best selling new vehicle in Australia during 2019 (a very basic model which nobody actually buys – the best selling version is at least 50% dearer) which makes it even more of a bargain. It probably even goes "ping!".

In a move that has astounded observers familiar with the glacial speed of inactivity of authorities dealing with medical quackery, the Therapeutic Goods Administration has imposed fines of $25,200 on Evans and his company for things that were said on Facebook and the company's web site which suggested that the device was good for more than just moving money between bank accounts. We eagerly await TGA action against other people who offer cures and treatments of doubtful efficacy or even plausibility, such as homeopaths, chiropractors, naturopaths and other inhabitants of the alternative to medicine world. Reasonable people expect, however, that this action will happen long after Pete Evans has invented something new, if ever. The TGA's media release said:

Pete Evans' company fined for alleged COVID-19 advertising breaches

24 April 2020

The Therapeutic Goods Administration (TGA) has issued two infringement notices to Peter Evans Chef Pty Ltd (the Company) totalling $25,200 for alleged breaches of the Therapeutic Goods Act 1989 (the Act). Mr Evans is the sole Director/Secretary of the Company.

The TGA received a number of complaints about the promotion of a 'BioCharger' device that occurred during a Facebook live stream on 9 April 2020. Mr Evans allegedly live streamed on his Facebook page, which has more than 1.4 million followers, claims that the device could be used in relation to "Wuhan Coronavirus" – a claim which has no apparent foundation, and which the TGA takes extremely seriously.

Any claim that references COVID-19 is a restricted representation under therapeutic goods legislation, and is of significant concern to the TGA given the heightened public concern about the pandemic. The TGA recently published a warning to advertisers and consumers about illegal advertising relating to COVID-19.

The TGA has issued the Company with an infringement notice in respect of the representation made in the live stream / video.

A second infringement notice was issued for alleged advertising breaches on the website, which is maintained by the Company. The page for the BioCharger included claims such as:

"proven to restore strength, stamina, co-ordination and mental clarity"

"sharpening your mental clarity"

"recovery....from an injury, stress"

"accelerating muscle recovery and reducing stiffness in joints".

As the BioCharger device has been represented by the Company as being for therapeutic uses, it is a therapeutic good within the meaning of the Act, and is subject to the regulatory framework established under the Act and administered by the TGA.

Unless a specific exemption applies, therapeutic goods must be entered in the Australian Register of Therapeutic Goods (ARTG) before they can be lawfully supplied or advertised in Australia.

The TGA regulates all medicines, medical devices and biologicals under the Act. The regulatory scheme is important to the safety of Australian consumers, and the TGA investigates suspected illegal activity related to therapeutic goods.

The TGA is monitoring non-compliance, particularly in relation to the advertising of products that claim to prevent or cure COVID-19 and will continue to take action in relation to any advertisements that do not meet the requirements, including those that seek to mislead consumers.

Paleo Pete packs his potato peeler (9/5/2020)
Top TV chef Pete Evans, he of the paleo diet and the $15,000 lava lamp, has finally lost his job as the host of a TV cooking show. (He didn't actually do the cooking but was paid $800,000 a year to watch other people eat what other people had cooked.) Sadly he wasn't sacked for bringing the network into disrepute by his crazy and dangerous rants about health but because the show was tanking after being the top-rated show in the country for many years.

No doubt Pete will be back stronger than ever without having to worry about upsetting his employers (not that he ever seemed to worry about this in the past). The silver lining to his cloud could be that without his face going in front of millions of viewers three or four nights a week he might fade into insignificance as an ex-celebrity and people might stop caring about what he says or taking any notice of it. We can only hope.

You can read the good news here.

And if you are tempted to think that he's not nuts.

Paleo Pete's perennial performance (31/10/2020)
Some awards were announced at the 2020 Australian Skeptics convention.

[Details of other awards have been redacted because they have nothing to do with Pete Evans]

But there was another award – the Bent Spoon, awarded (almost) annually, is given to the proponent of the most preposterous piece of pseudoscientific or paranormal piffle of the year. To continue the alliteration, it went for the second time to Paleo Pete Evans, the first person to receive it twice since the award was first given. (Mr Evans won it in 2015 for his work endangering babies with bad diet advice,)

Then the fun started. One thing I've noticed over the years is that the believers in magic "medicine" have absolutely no sense of humour or irony, and reminiscent of Meryl Dorey from the Australian Vaccination-[this week's lie] Network who was proud to receive the Bent Spoon in 2009, Mr Evans announced how honoured he was to have his achievements recognised. His fans then piled on with congratulations, all missing the point by so far that they would have been over the horizon (unless they also believe in a flat Earth, which is quite possible).

It makes the Bent Spoon award many times more enjoyable when the recipients take it seriously so I will add my congratulations to those coming from Mr Evans' fans. We need a good laugh in this terrible year and he has provided a welcome respite from the horrors of bush fires, floods and a disease pandemic. Thanks, Pete.

Poor, poor, Paleo Pete (14/11/2020)
Imagine you are someone who rants about the dreadful ingredients in vaccines, how they are harmful and maybe you aren't being told about what's really in there anyway. Imagine you also put your name to a line of packaged foods, promoted on the basis that they are good and healthy. Then imagine that one of the foods contains an ingredient which can cause a severe allergic reaction but somehow isn't mentioned on the label.

Ladies and gentlemen, I present Jamaican Simmer Sauce from Pete Evans' "Healthy Everyday" range of comestible goodies.

Perhaps I should quote from the recall notice issued by Food Standards ANZ:

The recall is due to incorrect packaging (Thai Green Curry Sauce 330g labelled incorrectly as Jamaican Simmer Sauce 330g) which has resulted in the presence of an undeclared allergen (fish).

Food safety hazard
Any consumers who have a fish allergy or intolerance may have a reaction if the product is consumed.

Wrongly labelled product containing an unannounced dangerous ingredient. From a man who has the hide to criticise pharmaceutical companies. You couldn't make this stuff up.

And the best comment so far: "Should be eaten with two bent spoons".

Paleo Pet's precipitous plunge (28/11/2020)
It would be nice to go a week without thinking about Pete Evans, once known as a "celebrity chef", but he's the gift that keeps on giving. A year ago he was the $800,000 a year host of one of the country's top rated television shows, but things have been on a slide since then. The show's ratings tanked for no apparent reason so it was cancelled, he was fined for selling a magic machine to cure COVID-19 infection, one of his eponymous food products was recalled for incorrect labelling and he won a Bent Spoon Award from Australian Skeptics (for the second time!).

A week or two back he decided to commit financial and business suicide. Well, that probably wasn't his intention, but it might well be the result.

He posted an image to social media sites seemingly as a complaint about the COVID-19 "hoax" containing a well-known neo-Nazi symbol. When challenged he said that he had never heard the term "neo-Nazi", had looked it up on Google and didn't agree that he had done anything offensive. I should note that many people don't see any difference between "neo-Nazi" and "Nazi" – one is just a later version of the other.

Then the following things happened:

  1. His book publisher announced that they would no longer produce any of his books, and offered a full refund to bookshops and online retailers who returned any unsold stock.
  2. A major online book seller announced that they were about to pull his books from their catalogue anyway even before they heard about the refund.
  3. Australia's two largest supermarket chains withdrew all Pete Evans branded foodstuffs from their stores.
  4. A toll manufacturer who had been packaging the foodstuffs announced that even if Woolworths and Coles hadn't made their announcement they weren't going to be making the things any more anyway.
  5. A national chain of kitchenware stores announced that all Pete Evans branded products were being withdrawn from sale.
  6. His appearance on an upcoming television "reality" show was cancelled. (The network had to pay him $200,000 to break the contract, but they obviously thought it was worth it to avoid contamination.)
  7. And some others that I can't think of now.

His followers are crying "witchhunt" of course, but with any luck he will have disappeared from public view within a short period, although given where he lives he might be resurrected as the public face of the anti-vaccination movement and they certainly don't care about a bad reputation. Without a bad reputation they would have no reputation at all.

An old friend pops up Part 1 (29/5/2021)
When my friends and I get together for a few beers (drunk through plastic tubes passing underneath our face masks, of course, and sitting a separate tables in the pub to maintain social distancing) one regular topic of conversation is the ineffectiveness of the Therapeutic Goods Administration. The TGA might make the rules but it rarely does anything to anyone who breaks them. They seem, however, to have a particular dislike of ex-celebrity chef Pete Evans and like to pay occasional attention to his bank balance with the aim of reducing its size. Here is the latest announcement about Paleo Pete on their Facebook page.

You can see the full media release here..

Remember Pete Evans? (13/11/2021)
During 2020, celebrity "chef" Paleo Pete Evans made news everywhere - he won the extremely prestigious Anus Maximus Award right here at The Millenium Project, he won the almost as prestigious Bent Spoon award from Australian Skeptics (for the second time!), he had some very well paying TV appearances cancelled, he was ordered to stop selling a health "food", …

Now we see that he had to sell his "health studio". Could it be that even in a hotspot of woowoo like Byron Bay he couldn't generate enough business curing things to make a living? There's hope for the world yet.

I think this is an appropriate response./p>


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